EcommerceBytes Blog
News and insight focusing on ecommerce. by Ina Steiner, Editor of EcommerceBytes.com |
Tue Feb 11 2014 22:38:36 |
What Kind of TV Ads Should Marketplaces Run?By: Ina Steiner |
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In Wednesday's Newsflash, I reveal that a major online marketplace is currently testing TV advertising to drive shoppers to its site. Over the years, eBay and Overstock have run TV ads to promote their 3P marketplaces. This 2011 blog post recaps some of the campaign themes in eBay's ads. (I still remember the "Do it eBay" ad sung to the tune of Frank Sinatra's "I did it my way." |
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