When eBay sales stalled some years ago, it promised Wall Street it would find revenue growth through advertising and payments. By taking over payment-processing from PayPal, it has been able to grow that stream of revenue.
Now it looks like eBay is exploring more ways to boost payments growth by monetizing the credit needs of sellers and buyers. eBay is working on new financial services and is seeking a Director of Product Co-Brand Credit Card.
The
job description for the new position explains: "eBay has a unique opportunity to streamline credit products for eBay buyers/sellers with "Uniquely eBay" benefits and rewards that are designed around eBay buyers & sellers. This is a key part in our financial services strategy where we want to empower our card holders both on and off of eBay and help them capture more value when transacting with their eBay credit card."
Among the job responsibilities are the following:
"Develop and implement the co-brand credit card product strategy to drive growth, profitability, and customer satisfaction."
"Collaborate with partners/issuer to design and enhance credit card offerings that align with both eBays brand values and customer expectations."
"Oversee the product life cycle, including ideation, development, launch, growth, and sunset phases."
"Lead the P&L for the co-brand credit card portfolio, including forecasting, budgeting, and reporting."
In addition to offering branded credit cards, many marketplaces also offer services for buyers and sellers that can presumably boost sales. On the consumer side, there are Buy Now Pay Later options. On the merchant side, there are lending programs. eBay currently partners with Funding Circle to provide eBay sellers with term loan financing, according to the eBay Seller Capital landing page.
eBay's renaming of its "Global Payments & Risk" division to "Global Payments and Financial Services" is a sign of its ambitions and another opportunity to boost revenue even without increasing sales. What other ways are you seeing eBay boost revenue independently of growing sales?