It appears eBay is forcing sellers in Australia to use Good Til Canceled duration on all fixed-price listings as of yesterday, and sellers may be left wondering if eBay will export the new policy to other countries.
The policy change appears on eBay Australia's Seller Centre "Creating a Listing page," which shows that Fixed price listings created using the Quick Listing Tool and the Advanced Listing form can only have a duration of "Good 'Til Cancelled."
Previously the restriction was only for fixed-price listings created using the Quick Listing Tool, a practice that has also been in place in the US for a few years now.
"Important: From 19 February 2019, we're moving all fixed-price listings to Good 'Til Cancelled. This means short-duration options will no longer be available for new fixed-price listings. This is to create a better shopping experience, retain sales history, and secure more of what your buyers love on-site. Find out more on listing durations and timings."
But clicking on that link to "find out more" brings visitors to a page where there's no mention of the new policy - it continues to show that listing duration options with the Advanced listing form include 3, 5, 7, 10, 30 days and Good 'Til Cancelled for Fixed price listings.
A potential problem for sellers who don't want to use Good Til Cancelled (GTC) listings is the extra cost. Listings with GTC duration renew indefinitely, and sellers using the Advanced listing form must presumably pay listing fees each time the listing renews.
One of the reasons why eBay like longer-duration listings: search engine visibility.
We've seen a lot of seller confusion about the partial duration restriction on listings such as sellers in
this thread on the US boards from 2017. When one seller was told they could get around it by using the Advanced Listing Form, the seller wrote, "Thank you so much! I thought I was losing my mind, lol. Every once in a while, I step back and take a break from eBay. Then when I come back, it's more confusing than when I left. All those "helpful" changes they're constantly implementing. Thank God for these forums or I'd really be in the twilight zone!"
Sellers in Australia were caught by surprise that there's no longer a workaround - we couldn't find any announcement about the change, and as we noted above, eBay Australia has yet to update the help page on the topic of duration.
If you notice any changes to eBay's Fixed-price duration policy in other markets, let us know. It could be coming to a country near you. And let us know if and how it would impact your business.