There's an old expression about bureaucracy: "you can't fight city hall." When it comes to customer service in 2024, it may be apt to say, "you can't fight AI."
A seller wrote to us and said that after eBay refunded a buyer from her bank account for a case of buyer's remorse, she contacted the company. "When talking to eBay staff, they said they aren't the ones doing the refund," and they told her there was nothing they could do about it - because AI had made the decision about the claim.
The seller explained that the buyer had sent her a message that her jeweler was unable to make modifications to the diamond ring she had purchased and wanted her money back. "That's considered buyers remorse, which is not refundable. But instead, she checked the 'not as described' option to force an automatic refund."
Was the eBay customer service rep simply using AI as an excuse to get the seller off the phone? Or does eBay have a policy of not allowing sellers to question decisions made by automated bots? Either way, it doesn't bode well for sellers or buyers who want a human review of a ruling made by AI.
And in February, Iannone said during the company's 4th quarter earnings call: "In our customer support centers, we've been using AI to really change the level of engagement we have with customers and the productivity."
That the "level of engagement" eBay has with customers had changed was proved true in this case. But from her perspective, not in a positive way.