Mercari upended the concept of marketplace fees last week by announcing it would no longer charge selling fees. Buyers and sellers are still discussing the ramifications 9 days later, but Mercari itself says it's satisfied with its decision.
Beginning March 27th, it's free to list items on Mercari, and there's no commission when there's a sale. Instead, buyers pay fees, something almost unheard of in ecommerce.
We asked the company if it has seen any changes in the number of listings, sales, and number of sellers listing items. Mercari's spokesperson told us today, "It's too early to share specifics but what I can say is that we're confident this is the right move for both sellers and buyers on our platform."
One could imagine the thinking behind the new policy: presumably people would list more items and lower the cost their items if they knew they wouldn't have to pay fees. The resulting lower prices and greater selection would draw in buyers.
One reader wrote on the
AuctionBytes Blog, "in theory sellers should be reducing pricing because they no longer have to pay those fees. I personally don't think that is going to happen as much as Mercari and the buyers would like to see."
But another reader said, "If the products people want are there reasonably priced people will still buy" and said plenty of people don't want to pay for Amazon Prime. "If sellers come, buyers will follow."
Another reader summed it up, "Whether it's good or bad, props to Mercari for trying such a bold move. Many segments of buyers are already used to added fees on purchases, i.e., collectors who buy at auctions, anyone who uses Ticketmaster, or anyone who books hotels or other travel. Mercari's move could be a massive failure, or industry changing. I'll be really interested to see how it works out."
Given how radical it is to shift fees from sellers to buyers, it's up to Mercari to convince buyers and sellers why they should adapt. We'll keep you posted.