eBay announced its Fall Seller update today, announcing new and forthcoming changes - but with no changes to fees.
Including are some changes that eBay already began rolling out, such as its tool that lets sellers create AI-generated item descriptions, which is live for some sellers and will be rolling out to all sellers in the coming months, eBay said.
eBay also announced some "coming soon" features. One especially welcome change is on the way: Combined shipping for eBay International Shipping. Unfortunately, eBay didn't say when it would become available. eBay also said it would soon provide the ability to offer different international shipping choices for buyers.
eBay is now allowing all sellers to link social accounts to their eBay account (previously available only to Store subscribers), and it's launching a new "Sale" tab on the storefront. "This tab will feature all your coupon sales in one place, and make it easier for buyers to find your sale items. With this update, your coupon offers will automatically be front and center on your storefront - helping turn browsing visitors into happy buyers."
eBay is also making category changes - don't overlook this in case it impacts your listings.
Here's a summary of some of the other changes eBay announced:
Unpaid Items (Cracking down on deadbeats)
eBay is testing solutions that would require buyers to provide payment information before they submit bids on auction listings. "We’ll attempt to charge the winning bidder's payment at the completion of the auction, and you can expect fewer unpaid items on items sold through auctions as we scale the program."
eBay also said it is implementing stricter policies – including account suspension – for users who repeatedly win auctions or make a Best Offer on items but fail to complete the purchase.
Send Multiple Offers on the eBay App
You can now send offers for multiple listings at the same time on the eBay app. In the past, you could only send offers for your listings one by one.
IRS Form 1099-K
Sellers can opt in to get a digital copy of IRS Form 1099-K (Online marketplaces like eBay are required to issue a Form 1099-K annually to sellers that have surpassed federal or state thresholds within a calendar year.)
EU Digital Service Act Compliance
eBay will display business contact details on listings available for sale in the EU beginning in early 2024 as part of the EU's Digital Services Act. Sellers can access a new page in Account Settings on "My eBay" and called "Public business information."
Automating Promoted Listings Advanced Ad Campaigns
eBay is introducing dynamic bidding for Promoted Listings Advanced cost-per-click ads (ads where sellers pay when someone clicks on the ad regardless of whether they purchase the item).
eBay is introducing new ad placements for Promoted Listing Advanced ads.
A new "smart targeting" feature automatically updates and maintains ad campaign settings. ("With smart targeting, you can easily promote your chosen listings, while we take care of bidding and targeting for you.")
There's a new "search query" report available in the smart Advanced campaign to help discover new keyword strategies.
More Information on the eBay Fall Seller Update
And expect eBay CEO Jamie Iannone to address the Seller Update during his keynote address at today's eBay Open seller conference, being held virtually.