The head of eBay Marketplaces in the US, Scott Cutler, is leaving as eBay undergoes a major restructuring of its organization. Cutler most recently headed Marketplaces for the Americas and previously headed StubHub. eBay plans on replacing him.
The reorganization seems to be a defensive move in light of the pressure being applied by activist investor Elliott Management, which has criticized eBay's leadership and performance.
According to eBay's announcement today:
"eBay is bringing the company's geographic regions together under one global leadership team that will be led by Jay Lee, Senior Vice President, General Manager, Markets. The markets included in the new structure will be the Americas, APAC, UK, Central and Southern Europe, as well as Cross-Border Trade."
Lee will be based at eBay headquarters in San Jose, California.
In its announcement, eBay didn't say if other executives would see the chopping block and what the news meant for country managers, such as Rob Hattrell Vice President of eBay UK. However, EcommerceBytes learned that Hattrell still heads UK.
Jooman Park, Senior Vice President of APAC, no longer appears on eBay's leadership chart, but Park will remain in that position.
It is clear from the announcement that eBay is keeping its Chief Technology Officer Steve Fisher.
TechCrunch reported today that it understood eBay would be laying off "a percentage of its global workforce" - possibly 400 workers.
However, an eBay spokesperson said, "As a result of this Marketplace evolution, along with other actions to deliver on our goals, teams across the company are adapting to ensure maximum focus on eBay's global priorities. We are both adding and removing positions as appropriate."
We asked if there would be any changes impacting eBay sellers, such as a reduction in customer service support or other areas - the changes announced today should not have any negative impact to customers.
In its announcement, eBay wrote, "To ensure each market remains responsive to the needs of their customers, local teams will focus on inventory and merchandising, advertising, marketing, seller and brand acquisition, buyer acquisition and retention, shipping and fulfillment, and payments activation."
eBay cited the following key benefits of the changes:
- Strategic alignment of global priorities (buyer growth, conversion, payments, advertising) across the company's largest markets;
- Faster decision making and execution;
- Streamlined resource allocation with a greater impact on global priorities;
- Improved and simplified collaboration with the Core Product and Technology (CPT) organization, led by CTO Steve Fisher.