With Halloween now officially in the rearview mirror, Etsy is running three TV commercials in the US to inspire holiday shoppers. This year, the focus is on relationships.
The campaign is titled "Give More Than a Gift," a feeling that is inherent to who Etsy is as a brand, according to a company spokesperson.
"This year we wanted our ads to focus on relationships - expected and unexpected - that make an impact on our lives and the powerful way a gift can say something truly meaningful," she told us. "Our goal was to tell intimate, authentic, and human stories that often go untold."
Etsy is also running 2 TV ads in the UK and 2 in Germany. The themes of the 3 U.S.-only spots are as follows:
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Bus Stop tells the timely and relevant story of an unlikely bond between two people and a gift that shows gratitude.
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The Recipe is about how a mother can connect with her daughter through the gift of a recipe but also how that gift connects them to their culture and family.
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Our Santa (which runs in the US and the UK) is an often untold story about feeling represented and the way a son can recognize his Father’s desire to feel seen through a meaningful gift.
The ads will run across over 50 cable channels and broadcast networks, streaming/OTT/VOD (such as Hulu, Roku, Sky, ITV Hub), and digital video. In addition, Etsy said, "our channel mix includes Podcast, Digital Audio (such as Spotify), and extensions running across paid social," including Facebook, Instagram, and YouTube.
How effective do you think the ads will be in driving holiday sales on Etsy?
We did a quick check of the Big 3 online marketplaces to see if any Christmas trees or Hanukkah Dreidels were peppering their homepages.
As of Monday afternoon, eBay and Amazon featured no holiday decorations, while Etsy had a link at the top "Get a jump-start on holiday joy!" leading to its holiday landing page.
As a seller, would you like to see eBay and Amazon join Etsy in running TV commercials spurring on holiday shoppers?