Three emotional stories are at the heart of Etsy’s new holiday ad campaign, a spokesperson told EcommerceBytes after the company launched the ads on October 28th. The stories highlight the power of a meaningful gift, she said.
“We know the holiday season is going to be different, but these new spots reflect Etsy’s unique position to add cheer to gift-giving this year,…Each highlights a story of connection, inclusivity, and acceptance that everyone can relate to while spotlighting the personalized, one-of-a-kind, gifts you can only find on Etsy.”
Etsy is running the ads across national and digital channels in the US and has plans to roll out a holiday campaign in the UK.
And, for the first time, Etsy will roll out a holiday campaign in Germany later this year.
“In the first spot, titled Nana, we show how a gift can connect family members who are unable to gather in-person for the holidays,” Etsy told us. ” In another, titled New Guy, we see how a gift becomes a symbol of acceptance for a same-sex couple. And in the third, titled Shiori, a gift becomes an object of pride for someone struggling with her self identity.”
You can watch the ads on Youtube through this link.
As someone who sells one-of-a-kind handmade jewelry, I find it ironic that Etsy brags about one-of-a-kind, but penalize us in the page rankings due to their algorithms favoring mass producers. Just saying.
It’s a pity that Etsy is not as professional as it would appear. They have been known for blocking accounts from small business sellers, or those who are just starting out. Judging from the comments by sellers who were not notified in advance of the account suspensions, the only option is to close the account and take their business elsewhere. Etsy is no longer a viable marketplace for actual handmakers, it favors large brands and shops that pour thousands of dollars into listing fees, with no guarantee their merchandise will sell. I know because I was one of them. It’s no skin off my back. I have my own website.