https://www.ecommercebytes.com/tag/advertising-programs/ Ecommerce Industry News Mon, 20 Sep 2021 19:17:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.ecommercebytes.com/wp-content/uploads/2017/06/EB_site_icon-150x150.gif https://www.ecommercebytes.com/tag/advertising-programs/ 32 32 https://www.ecommercebytes.com/2021/09/19/ebay-cpc-ads-now-available-to-business-sellers-in-beta/ https://www.ecommercebytes.com/2021/09/19/ebay-cpc-ads-now-available-to-business-sellers-in-beta/#comments Sun, 19 Sep 2021 23:52:03 +0000 https://www.ecommercebytes.com/?p=226345 eBay announced on Saturday that its new CPC (cost-per-click) ads are available to business sellers. The CPC ads, known as eBay Promoted Listings Advanced, is launching in beta testing. Note that eBay changed the name of its longstanding cost-per-sale program Read more]]> https://www.ecommercebytes.com/2021/09/19/ebay-cpc-ads-now-available-to-business-sellers-in-beta/feed/ 5 https://www.ecommercebytes.com/2020/10/27/seller-can-advertise-on-tiktok-through-shopify-stores/ Tue, 27 Oct 2020 15:40:28 +0000 https://www.ecommercebytes.com/?p=16876 Sellers with a store hosted on the Shopify platform can advertise on TikTok thanks to a new integration. TikTok is an “entertainment” platform where users can upload short videos – this 2018 article from Slate provides background for those unfamiliar Read more]]> https://www.ecommercebytes.com/2020/01/11/online-selling-trends-2020-merchants-seek-greater-visibility/ https://www.ecommercebytes.com/2020/01/11/online-selling-trends-2020-merchants-seek-greater-visibility/#comments Sun, 12 Jan 2020 00:04:27 +0000 https://www.ecommercebytes.com/?p=15221 This year, merchants will seek ways to gain greater visibility for their listings as competition grows even more fierce than it already is. Online sellers are finding it increasingly difficult to rely solely on aggregated platforms like eBay, Amazon, and Read more]]> https://www.ecommercebytes.com/2020/01/11/online-selling-trends-2020-merchants-seek-greater-visibility/feed/ 2 https://www.ecommercebytes.com/2019/01/02/how-amazon-ads-impacted-holiday-shopping/ https://www.ecommercebytes.com/2019/01/02/how-amazon-ads-impacted-holiday-shopping/#comments Wed, 02 Jan 2019 14:45:06 +0000 http://www.ecommercebytes.com/?p=12411 Many Amazon shoppers don’t even notice advertisements when shopping the marketplace, according to a study by Teikametrics. The company believes it’s due to the fact that Amazon is a store first, compared to other sites where ads are displayed. The Read more]]> https://www.ecommercebytes.com/2019/01/02/how-amazon-ads-impacted-holiday-shopping/feed/ 1 https://www.ecommercebytes.com/2018/05/08/facebook-ads-still-viable-for-privacy-conscious-sellers/ Tue, 08 May 2018 17:25:07 +0000 http://www.ecommercebytes.com/?p=9943 Facebook and its founder Mark Zuckerberg made news for the social network’s privacy practices. Prudent online sellers may be concerned about how potential customers drawn from Facebook perceive their brands. Research firm Merkle provided some needed context to EcommerceBytes on Read more]]> https://www.ecommercebytes.com/2018/03/22/as-brands-move-in-amazon-ads-gets-more-expensive/ Fri, 23 Mar 2018 02:24:16 +0000 http://www.ecommercebytes.com/?p=9510 Many online merchants view online advertising as a necessity to get exposure for their listings, and Amazon has just scratched the surface when it comes to monetizing its ad inventory, according to Wall Street firm Cowen and Company. But sellers Read more]]> https://www.ecommercebytes.com/2018/01/21/performics-launches-amazon-advertising-tool-brands/ Sun, 21 Jan 2018 22:36:05 +0000 http://www.ecommercebytes.com/?p=8581 As large brands turn increasingly to non-traditional search engines like Amazon to advertise their products, marketing firm Performics has launched a new tool to help them optimize their campaigns. Caiman reduces manual reporting, pulling information from Amazon direct data feeds. Read more]]> https://www.ecommercebytes.com/2018/01/09/amazon-launches-ad-marketplace-europe/ Tue, 09 Jan 2018 20:22:27 +0000 http://www.ecommercebytes.com/?p=8379 Amazon announced it has launched a new “transparent” ad marketplace in Europe. It’s tempting publishers by giving them some benefits unavailable through other ad platforms, keying in on simplification and better data. Amazon’s cloud-based platform provides publishers “full visibility into Read more]]> https://www.ecommercebytes.com/2017/11/11/whats-next-amazon-ebay-advertising/ Sun, 12 Nov 2017 02:33:19 +0000 http://www.ecommercebytes.com/?p=7825 Amazon and eBay have made similar changes to their advertising programs for third-parties. EcommerceBytes checked in with Merkle to learn more about the approaches of the two marketplaces. Andy Taylor, Merkle’s Associate Director of Research, also discussed his firm’s recently Read more]]> https://www.ecommercebytes.com/2016/08/16/twitter-launches-promoted-stickers-ad-product/ Tue, 16 Aug 2016 15:45:25 +0000 http://www.ecommercebytes.com/?p=1576 Read more]]>