Etsy Asks Sellers to Discount Items for Sitewide Holiday Sale

Etsy is holding a sitewide sale that will kick off on November 20 and run through December 1st. The nearly 2-week promotion will feature a special landing page where Etsy will feature sale items, which must be discounted between 10 – 60 percent off.

As we wrote here, Etsy CEO Josh Silverman believes holiday shoppers believe they are overpaying if items aren’t on sale. What might prove compelling to sellers is the potential for enhanced visibility with Etsy promoting participating sale items.

Announcement follows:

Mark your calendar! On November 20, we’re kicking off the holiday shopping season with a sales event that will make buyers feel good about supporting small businesses like yours.

From November 20 to December 1 we’ll feature items on sale in a special landing page and promote the event to shoppers. To participate, use the Sales and Coupons tool in Shop Manager to discount your listings between 10% and 60% off during that time.

Check out our 2017 Holiday Guide for everything you need to get your shop ready.

SOURCE: Etsy Announcement

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.