Etsy Adds Custom-Date Feature to Help Sellers Analyze Ad Performance

Etsy updated its newly launched advertising program to better help sellers analyze the performance of their ad campaigns. The new custom-date feature helps sellers isolate ad statistics beyond the “last 30 days” and “last 12 months” options. Etsy also provided tips on how sellers could use the new feature.

In addition, Etsy Ads now offers the ability for sellers to sort their individual advertised listings stats across all key metrics.

Announcement update follows:

We’re continuing to make Etsy Ads a more useful tool to help you grow your business. Over the next few weeks, we’ll be updating this thread when we release new updates and features to enhance your Etsy Ads experience. Stay tuned!

For our first update:

To help you better understand how your ads are performing, we’ve added an option for a “Custom” date picker. Now you can see your overall and individual advertised listings stats at any date range in addition to the preset “Last 30 Days” and “Last 12 Months” options on your Etsy Ads dashboard.

Here are some ideas around how you can utilize the “Custom” date picker:

• You can now select individual dates to see your Advertising stats for.
• If you made a change to your budget on a specific date, you can select the custom time range before and after that date to see how that change has impacted your ads.
• If you want to see how your seasonal items were performing during a specific holiday period, you can select the custom time range.

Additionally, we’ve also added the ability to sort your individual advertised listings stats across each of the key metrics. For example, see which of your advertised listings have the most clicks and are driving visitors to your shop!

Check out etsy.com/advertising to see the new features.

SOURCE: Etsy Announcement

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.