Etsy Enhances New Shop Stats Tool for Sellers

In October, Etsy redesigned its Shop Stats tool, and on Friday, it announced some enhancements to the analytics tool.

We had noted feedback from a seller that the October redesign eliminated a feature that had allowed sellers to sort stats by favorites so they could see which items received the most favorites in their shop each month – they were left only being able to sort by Views, Orders, and Revenue.

In Friday’s announcement, Etsy said it added favorites as a metric in the “Shoppers viewed your listings” section – “You can now see and sort by favorites for each of your listings.”

In addition, Etsy added back the ability to make year-over-year comparisons for all metrics in the metrics overview section. It explained as follows:

“For each metric (Visits, Orders, Conversion Rate, Revenue), you can now toggle to see how your current performance compares to the same period the previous year directly in the graph. These data points for the previous period will display on the graph as a dotted line along with your data for the current period.”

Etsy now shows the full revenue number in the metrics overview section, and it added a listing status dropdown to the “Shoppers viewed your listings” section so sellers can see all of their listings or choose between Active, Expired, Inactive or Sold Out listings.

You can find the announcement on the Etsy Announcement board.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.