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Bonanza Sellers Reap Sales from Recent Spring Promo

Ina Steiner
Bonanza marketplace
Bonanza Sellers Reap Sales from Spring Promotion

Online marketplace Bonanza said 40% of sellers who participated in the site’s recent Spring Community Sale received sales from buyers using the shared coupon code.

Participating sellers added the special coupon code to their booths and marketed the sale, and Bonanza promoted the sale on social media.

Bonanza also sent an email to past buyers to let them know about the sale and included a link to its Coupons & Deals page – so some sellers may have received a sale through the email marketing campaign even if they didn’t use the “SpringSale2021” coupon code.

Bonanza said it will hold its next community sale for the holidays, but noted that the Coupons & Deals page gets good traffic. Sellers simply create a coupon, and it will automatically be posted to the page.

You can read more about getting featured on the Coupons & Deals page in today’s announcement.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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3 thoughts on “Bonanza Sellers Reap Sales from Recent Spring Promo”

  1. I have been seeing more and more Bonanza showing up in Google searches, which is a Surprise. Before this year, never saw Bonanza in Google. When I was on Bonanza I had 0 sales and that was years of being on Bonanza. It was like Ecrater. The sites just don’t want to pay to promote its site, but maybe that’s turning around.

  2. Does anybody pay Bonanza for its “membership” ($20-40 a month). And get results in sales? They just might as well say it’s a “store” instead of “membership”.

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