https://www.ecommercebytes.com/tag/amazon-advertising/ Ecommerce Industry News Sat, 16 Mar 2024 03:20:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.ecommercebytes.com/wp-content/uploads/2017/06/EB_site_icon-150x150.gif https://www.ecommercebytes.com/tag/amazon-advertising/ 32 32 https://www.ecommercebytes.com/2024/03/15/whos-minding-the-store-when-it-comes-to-paid-ads-on-online-marketplaces/ https://www.ecommercebytes.com/2024/03/15/whos-minding-the-store-when-it-comes-to-paid-ads-on-online-marketplaces/#comments Sat, 16 Mar 2024 03:20:02 +0000 https://www.ecommercebytes.com/?p=230520 Amazon charged some online merchants for paid-ads in areas where regulations prohibited shoppers from purchasing them, according to reporting by Bloomberg. The publication exposed the problem after speaking to a merchant who said Amazon advertised his products in California even Read more]]> https://www.ecommercebytes.com/2024/03/15/whos-minding-the-store-when-it-comes-to-paid-ads-on-online-marketplaces/feed/ 3 https://www.ecommercebytes.com/2023/08/16/amazon-copies-etsy-and-ebay-with-offsite-ads-program/ Wed, 16 Aug 2023 17:28:49 +0000 https://www.ecommercebytes.com/?p=229695 Sellers who pay extra for visibility through Sponsored Products ads on Amazon may now have their ads appear off-Amazon as well. Amazon announced Wednesday it was expanding Sponsored Products ads to other apps and websites. All such ads will link Read more]]> https://www.ecommercebytes.com/2023/05/02/amazon-to-pin-ads-on-pinterest-in-landmark-deal/ https://www.ecommercebytes.com/2023/05/02/amazon-to-pin-ads-on-pinterest-in-landmark-deal/#comments Tue, 02 May 2023 04:29:09 +0000 https://www.ecommercebytes.com/?p=229265 If you use Pinterest to promote your ecommerce business to the over 463 million people who visit the site each month, get ready for some heavyweight competition: Pinterest announced it will begin allowing Amazon to advertise on its platform, the Read more]]> https://www.ecommercebytes.com/2023/05/02/amazon-to-pin-ads-on-pinterest-in-landmark-deal/feed/ 2 https://www.ecommercebytes.com/2022/03/26/why-a-top-seller-is-dropping-his-amazon-ad-budget-to-zero/ Sat, 26 Mar 2022 21:18:55 +0000 https://www.ecommercebytes.com/?p=227329 A top seller took to Twitter to explain why his company is dropping its Amazon advertising budget to zero after spending over $10 million on Amazon ads in recent years. The point of the post was not to say all Read more]]> https://www.ecommercebytes.com/2021/10/26/amazon-lulls-listeners-into-shopping-with-interactive-ads/ Wed, 27 Oct 2021 01:44:51 +0000 https://www.ecommercebytes.com/?p=226535 Amazon launched new tools for brand advertisers during its UnBoxed event this week. Among them: it added new features to its audio ads on Amazon Music’s ad-supported tier that includes voice calls-to-action. Now listeners can engage with the ads more Read more]]> https://www.ecommercebytes.com/2021/08/25/ebay-snags-amazon-exec-to-help-run-ads-program/ https://www.ecommercebytes.com/2021/08/25/ebay-snags-amazon-exec-to-help-run-ads-program/#comments Wed, 25 Aug 2021 23:52:19 +0000 https://www.ecommercebytes.com/?p=226073 eBay hired a longtime Amazon executive to run its ad program, an area that the CEO sees as crucial to growing company revenue. Elisabeth Rommel is eBay’s General Manager for eBay Ads North America where she leads seller and brand Read more]]> https://www.ecommercebytes.com/2021/08/25/ebay-snags-amazon-exec-to-help-run-ads-program/feed/ 3 https://www.ecommercebytes.com/2021/06/22/the-top-5-retail-advertisers-have-spent-1-billion-in-2021/ Wed, 23 Jun 2021 01:03:27 +0000 https://www.ecommercebytes.com/?p=18386 Who are the top-five retail advertisers so far this year, who is outspending Amazon, and why is apparel seeing red-hot sales? According to MediaRadar, Walmart, Amazon, Office Depot, The Home Depot, and Target are spending the most, with Walmart outspending Read more]]> https://www.ecommercebytes.com/2021/06/13/amazon-tests-brand-skins-for-marquee-sellers/ Mon, 14 Jun 2021 00:30:38 +0000 https://www.ecommercebytes.com/?p=18346 Amazon is testing “brand skins” with some top brands, according to Levi’s Director of Ecommerce Gopal Kolli. He confirmed the test when responding to a tweet showing a screenshot of a Fruit of the Loom listing on Amazon. Ryan Craver, Read more]]> https://www.ecommercebytes.com/2021/04/29/why-amazon-is-moving-prime-day-to-june/ Fri, 30 Apr 2021 01:13:29 +0000 https://www.ecommercebytes.com/?p=18096 Amazon explained why it’s moving Prime Day up in the calendar this year – and said it had actually intended to do so last year. CFO Brian Olsavsky said Amazon Prime Day will be held by the end of the Read more]]> https://www.ecommercebytes.com/2020/11/22/amazon-offers-new-way-for-brands-to-target-buyers/ Mon, 23 Nov 2020 01:13:05 +0000 https://www.ecommercebytes.com/?p=17045 Amazon launched a new advertising tool to help target buyers called Sponsored Display audiences, available to vendors and sellers registered in Amazon Brand Registry in the US. Sponsored Display audiences gives brands access to placements both on and off Amazon, Read more]]>