If you advertise your products online using Google AdWords, expect to see a new user interface (or, “experience,” as Google calls it). This is not about new features – it’s a design overhaul to make it easier for business to use the platform to plan, implement, and analyze their ad campaigns.
Being mobile friendly was a major focus of Monday’s announcement – and here are some of the key takeaways from the announcement from Jerry Dischler, Vice President of Product Management for AdWords:
- “We want to make it super easy to execute and optimize campaigns based on your unique marketing objectives”;
- “We want to surface insights and help you visualize them in more actionable ways. By seeing the data most relevant to your business goals, you can spend more time optimizing campaigns and identifying opportunities”;
- “You need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.”
Dischler said his product team had met with many advertisers, both large and small, from power users to beginners, to help it understand the needs of users. He said Google is using “Material Design” in the new AdWords experience, “the design language that’s at the core of our favorite Google apps like Maps, Search, and Gmail.” And he said, “while this AdWords may look and feel different, your campaigns will run the same as they run today – with no upgrades or migrations.”
Google will roll out the new interface to advertisers throughout 2016 and into next year as it solicits feedback from users – so don’t expect to be able to test the new experience right away.
See the full announcement on the AdWords blog.
