Hudson’s Bay Adds 500 Sellers to New Marketplace

Canadian department store Hudson’s Bay launched an online marketplace and will add 500 new sellers to thebay.com by the end of the year.

Hudson’s Bay Marketplace allows it to expand selection on its site – including vintage designer handbags and watches, as well as sports and recreation, tech, pets, and health and wellness.

The response from the seller community has been extraordinarily positive, according to Iain Nairn, Hudson’s Bay CEO. “We now have the ability to add millions of products to our offering, quickly adapting to customer demand.”

The marketplace is powered by Mirakl and is fully integrated so that customers will have the same experience they are accustomed to on thebay.com and the Hudson’s Bay App, including the ability to earn and redeem Hudson’s Bay Reward points on all marketplace items.

Mirakl powers numerous ecommerce websites, as you can see from its list of clients. It touts itself as a way to help organizations to launch and grow an enterprise marketplace at scale.

Hudson’s Bay began accepting applications for marketplace sellers in February, as we reported in EcommerceBytes last month, which includes a link to an application via Google Docs.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.