Sellers Can Advertise on TikTok through Shopify Stores

Sellers with a store hosted on the Shopify platform can advertise on TikTok thanks to a new integration. TikTok is an “entertainment” platform where users can upload short videos – this 2018 article from Slate provides background for those unfamiliar with it.

TikTok announced today the global partnership with Shopify will allow 1 million merchants to create and run campaigns. “Brands are an important part of the TikTok experience, and we’ve seen that our community loves connecting with the brands they’re passionate about.”

There’s now a new TikTok Channel where Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard.

The companies are providing Shopify merchants with a $300 ad credit to jumpstart their first TikTok campaign.

Shopify merchants can track conversions through a new 1-click pixel.

The TikTok channel for Shopify is now available in the US and will become available in other select markets throughout North America, Europe and Southeast Asia in early 2021.

You can find the full announcement on the TikTok newsroom, and you can find more information about advertising on TikTok on this page on TikTok.com.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.