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Etsy Adds Another Basic Feature to Pattern Stores: Reviews

Ina Steiner
Etsy Pattern

Etsy PatternEtsy added a new feature to its store-hosting service called Pattern: it now allows sellers to display their Etsy reviews on their Pattern-hosted stores, though sellers reported problems utilizing the new feature.

Pattern launched with limited features – Pattern stores were basically just mirrors of sellers’ existing Etsy shops but with the ability to have a unique domain name. As evidenced by today’s announcement, basic features are still slowly being added. (Etsy has clarified that on Pattern websites, only reviews specific to a listing will display underneath a listing.)

Announcement follows:

Now you can display your reviews from buyers on Etsy on your Pattern website.

You have the option to sync your reviews with your website via the Design tab on your website editor. All reviews for items that appear on both your Etsy shop and your website will be displayed. As long as reviews are turned on, new reviews left on listing in your Etsy shop will sync with your website if that item is also available for sale on Pattern. At this time, only reviews left on Etsy.com will sync to your Pattern website. We plan to continue to add new features to the Pattern review experience in the future.

Etsy’s website building tool, Pattern, lets you build a website as unique as your brand and expand your reach off the Etsy marketplace. You can sync your Etsy inventory instantly and now, reviews from your Etsy shop can be displayed on your website. Learn more about Etsy’s website building tools: www.etsy.com/pattern

We’ll be answering questions in the below discussion thread over the next few days.

SOURCE: Etsy Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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One thought on “Etsy Adds Another Basic Feature to Pattern Stores: Reviews”

  1. I think this is a great feature. Hopefully Etsy will keep rolling out new features for Pattern to make it more customer friendly. It’s a simple solution and easy to manage option for Etsy shops. Although it’s not as effective as having your own website IMHO. I get a few Pattern orders each week. Interestingly, they are all Etsy “guests”.

    This is what the reviews look like in case anyone is wondering:
    https://www.wickedgoodperfume.com/listing/537178692/disney-lover-present-perfume-top-10

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