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Amazon Adds Small-Business Filter in Search Results

Ina Steiner
Amazon
Amazon Adds Small-Business Filter in Search Results

Amazon added a badge next to products made by small-business brands and artisans in 2022, and this week it announced a new search filter to let shoppers more easily find such items. (See update below.)

Amazon informed sellers of the new feature in a post on Monday, explaining that when a customer’s search results include eligible products from small-business brands, the new filter will appear under Business type in the search filter options.

“Any small-business brand that meets the Small Business badge criteria, and has the badge featured on their products in search or detail pages, is eligible for inclusion in Small Business Search filter results,” it explained, adding a link to FAQs for sellers.

Amazon sellers can see the public-facing page that describes the Small Business badge to customers on this page of the Amazon.com website.

Update 10/26/2023: Amazon introduced the new filter in July.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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One thought on “Amazon Adds Small-Business Filter in Search Results”

  1. From my experience, most small sellers would not qualify for this ‘bonus’, as it is too difficult to get on their Brand Registry, even if you DO qualify for BOTH hurdles

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