eBay Sends Chief Marketing Officer to Advertising Conference

eBay is a major sponsor of next week’s Advertising Week in New York, and it is sending its Chief Marketing Officer. eBay CMO Suzy Deering will be participating in a number of panels at the conference, including the following:

• Wired Brand Storytellers
• Female Quotient: What’s the Purpose
• Getting Ahead of the Data Curve

Scott Kelliher, Head of Brand Advertising & Partnerships at eBay Advertising, will also appear on panels including the following:

• See Your Customer in 3D
• Why the Hottest New Digital Publishers aren’t Publishers At All
• First Party Data & Walled Gardens

eBay said its executives would talk about the value of real intent-based data and engaging audiences where they shop. In addition, the eBay Advertising team will have a presence, “pulling back the curtain on the data behind our most active shoppers. Stop by and discover how your shopping behaviors compare and shop on us!”

The event kicks off on Monday, and major brands – including Amazon and Walmart – will be in attendance.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.