Amazon announced a new type of promotion available to sellers: 7-Day Deals. Sellers can run limited-time promotional offers for up to 7 days on Amazon’s Deals page.
Sellers’ 7-Day Deals will also receive a “Limited time deal” badge in search results for increased visibility for the deal and – as Amazon said – for your brand.
Sellers must visit the Deal Details page in the Deals Dashboard in Seller Central to review fees, which includes a base merchandizing fee for each deal. Sellers report those fees as $150 for Lightning Deals and $300 for 7-Day Deals.
Sellers can create both 7-Day Deals and Lightning Deals on the Deals Dashboards. Sellers can find more information on Deals in the Deal Help Pages.
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Maybe eBay, in its scramble to copy Amazon, will re-instate the 7 day listing variable – only this time with a fee.