eBay Lets More Canadian Sellers Pay for Ads

eBay Canada expanded its Promoted Listings ads – now all Canadian sellers in good standing can participate in the paid-ad program. Previously sellers had to be Top Rated or be a Store subscriber in order to advertise their listings on eBay.

While that’s good news for those sellers who want to pay to promote their listings but hadn’t been able to, it also means that those sellers already in the program may end up paying higher rates. Sellers choose the rate at which they pay for the ads (as a percentage of an item’s final sale price), and greater competition may force sellers to raise their rates to continue to get extra exposure through the program.

eBay expanded the Promoted Listings ad program in the US last month. As we noted at the time, eBay CEO Devin Wenig had made it clear in January that he would focus on two areas to generate revenue as sales stutter: advertising and payments.

eBay Canada announced the expansion of Promoted Listings on Wednesday.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.