eBay is changing its fee structure in the UK for “private” sellers, who are sellers that don’t sell online as a business. Beginning March 3rd, private sellers with no Store (called Shop in UK) will receive 1,000 free listings a month. But be sure to read the fine print:
“Currently your Free Listings cover 1 and 3 day duration listings. After the change, if you choose to list for these shorter durations, you’ll be charged a Special duration listing upgrade fee of £0.35, regardless of the number of listings you’ve used.”
The change comes a day after eBay showed paltry sales growth (GMV) for the fourth quarter. Last year, eBay ran promotions aimed at buyers, including sitewide flash sales it subsidized, and it appeared to offer fewer seller promotions. eBay executives said in a post-earnings conference call they would reduce some marketing in 2019.
eBay noted that private sellers with a Shop would receive the same benefits and conditions as private sellers without a Shop, and additionally, “you’ll receive 100 free listings with 1 and 3 day Special duration listing upgrade, after that each listing costs £0.35.”
Be sure to read the full announcement carefully for details and restrictions.
Note: A UK publication runs through the ramifications, reminding consumer sellers that they must still pay a commission fee, known as Final Value Fees, when their items sell.