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Walmart Opens Marketplace to Shopify Merchants

Ina Steiner
Walmart
Walmart Opens Marketplace to Shopify Merchants

Walmart is opening its marketplace to third-party sellers who use Shopify to host their online stores. The new integration will allow approved Shopify sellers to seamlessly list their items on Walmart.com.

However, Walmart will be selective about which sellers it will accept – its goal is to add only 1,200 Shopify sellers in 2020. “Growing our Marketplace is a strategic priority, and we are going to be smart as we grow,” according to Jeff Clementz, Vice President of Walmart Marketplace, who posted the announcement.

“As we launch this integration with Shopify, we are focused on U.S.-based small and medium businesses whose assortment complements ours and have a track record of exceeding customers’ expectations,” he wrote.

The benefit of partnering with Shopify – it gives Walmart customers access to a broader assortment, Clementz stated.

Sellers can learn more about Walmart Marketplace on Marketplace.walmart.com.

Monday’s full announcement is on this page of the Walmart website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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2 thoughts on “Walmart Opens Marketplace to Shopify Merchants”

  1. But with the additional cost of a Shopify Store, it isn’t worth it.
    STEeeeeeRIKE !

  2. They need to open it up to sellers with used products as well instead of keeping it “only new”, if they want to complete with the big boys they are going to have to operate like the big boys.

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