New OfferUp Exec to Focus on User Experience, Monetization

Local-shopping app OfferUp named Niti Bashambu its new Chief Product Officer. During a 10-year stint at IAC, the executive helped lead the company’s brands that included Angie’s List, Dotdash, Vimeo, Expedia and Match Group.

At OfferUp, Bashambu will head up product strategy, product management, user experience and customer success teams, a company spokesperson told us. She will focus on the balance of marketplace experience and monetization efforts through advertising.

When asked if sellers should expect any changes, the spokesperson said, “Our mission at OfferUp is to create the largest, simplest and most trustworthy local marketplace, so we’re always working on ways to make it easier for our 20M+ monthly community members to buy and sell.”

OfferUp acquired Letgo in the spring of 2020 and merged it into the OfferUp app. The company will be celebrating its 10-year anniversary in 2021.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.